Since its inception, Munich Creative Business Week (MCBW), the largest design event held in Germany for designers and contractors, has become one of the main attractions for top international designers, architects, creative people, business and economic sector representatives and all those who have a general interest in design. The reason: MCBW clearly is aimed at sensitizing people for design and its relevance to society, culture and the economy. With its special focus on the issue of sustainability, MCBW keeps its finger on the pulse.
For nine exciting days in 2013, Munich became a “Capital of Design” and attracted more than 37,000 visitors who wanted to learn more about the 126 partners, 202 events and 56 Creative Spots that were included in MCBW 2013. Become a Partner in MCBW 2014 and benefit from last year’s overwhelming success.
Society, technologies and brands are the drivers of modern design. With a focus on sustainability, the MCBW program will take a clear position on each of these themes.
Design and architecture play a large part in the evolution of our society and take a stand on the pressing questions of our times – be it in relation to demographic developments, increasing internationalization, the requirements of mobility, or our changing living and working environments. At MCBW you will learn more about the products and services that can enhance our everyday lives today and the interesting concepts being developed to meet future challenges.
Examples: user-orientation in design and architecture, universal design, concepts for mobility, intercultural design, design and crafts, creative networks.
Innovative technology requires innovative design – it is only from this combination that coherent products can evolve. For this reason, design must interact with research and science across disciplines to bring about the best possible results in the development of products and services. At MCBW, you will learn that the design of tomorrow goes hand in hand with cutting-edge technology.
Examples: new materials, smart materials, construction and engineering, color, lighting technology, animation, media design
Brands are designed to inspire customers and establish connections between them and the branded products. Designers, in turn, give brands their own individualized faces. As with all other disciplines, design must be user-oriented and in line with the users’ needs. At MCBW, you will get to know the makers of large brands and learn more about the development and positioning of brands.
Examples: campaigns, visuals, sound design, advertising, brand management and positioning
Since 1990, Prof. Dr. Florian Hufnagl, Commendatore dell'Ordine della Stella della Solidarietà Italiana, is Director General of Die Neue Sammlung – The International Design Museum Munich. Born in 1948, he studied art history, archaeology and history at the University of Munich. Professor at the Akademie der Bildenden Kuenste (Academy of Fine Arts), Munich. Member of the Academy of Design of the Czech Republic | Academy of Arts, Architecture and Design, Prague.www.die-neue-sammlung.de
Annette Roeckl, born 1967 in Munich, has run the family business successfully and with great passion since 2003, representing the family's sixth generation. She started training in her parent's company after the birth of her son in 1988 and while standing in for her mother in the marketing department, she realized how inspiring she found the work. In the years that followed she grew into the role of company successor and was the first woman to carry on the family tradition. Her vision is to consistently combine the traditional and the modern. The result is a range of much-loved articles characterised by a perfect fit, consummate workmanship and suppleness as well as a sophisticated, timeless design.www.roeckl.com
Since 1992 the Dutch industrial designer Adrian van Hooydonk holds various positions with BMW Group – since 2009 as Chief BMW Group Design. Among his other positions were e.g. president of BMW Group DesignWorks USA, Newbury Park and Chief Design BMW Cars at BMW AG, Munich.www.bmwgroup.com
Ralph Wiegmann, born in 1957 in Hannover, Germany, took over as the Managing Director of iF Industrie Forum Design e. V. in Hannover in the autumn of 1995. He has also been the Managing Director of iF International Forum Design GmbH, of iF DESIGN TALENTS GmbH and of iF DESIGN MEDIA GmbH since the year 2000. iF has stood for reliability and integrity in the organization and execution of design awards since 1953. The company is renowned worldwide first and foremost for its iF design awards as an established, enduring and recognized trademark for outstanding design.www.ifdesign.de
Dr. Silke Claus studied architecture and worked in several international design research projects, taught at the Universities of Hannover and Dresden. She operated as executive vice-president for the media agency MACINA Hannover/Dubai, before she took over the chief executive position at the International Design Centre Berlin in 2005. In 2009 she became Executive Director of bayern design Ltd, the design promotion institute of the federal state of Bavaria located in Nuremberg and Munich.www.bayern-design.de